A story,
INSPIRED BY SPEED
Martin is born on 3 April 2009 in Vratsa, Bulgaria. Since 2016 he is living with his family in Switzerland. From a very young age, Marti was displaying passion for driving everything on wheels. Very much expected given that he was growing up around race circuits.
He started driving karts at the age of 4. Still, the family didn’t want to push him into racing. He had to be old enough to comprehend the sort of dedication and hard work that are required to become a racing driver! Finally, in 2017 he showed to his family that he is ready to start racing and his first race was on 1st July. His first success followed very soon, he got on the podium only in his 3rd race.
The 2018 season started with his first win in the Swiss Karting League, the indoor championship. Martin was the youngest and most inexperienced driver, yet he ended up third in the championship! He scored two wins and six podiums from nine races.
Meanwhile, during the same year, the family bought him a racing kart for the Mini 60 category. With his new kart, Martin made his debut in the outdoor competition for the Kapellen Trophy. He finished second in his first race only narrowly missing on a debut win.
Out of the three races that he did in Kapellen Trophy, he scored two second and one-third place finishes.
In 2019 the results got even better. Martin raced in a few different championships with few different karts, but in every one of them, he scored pole positions and wins!
In the DAI-trophy Martin end up 5th overall despite missing two races and finished as the best rookie!
In the Swiss-Italian EasyKart championship Martin was third and again the best rookie in the championship.
In the EasyKart world final, Martin was 9th after technical issues. He was very disappointed, but determined to show his true speed. At the following race in November, the EasyKart EURO Trophy Finale, it was pouring with rain. The wet is where he’s shining the brightest and Martin duly took his revenge with a dominant win in the appalling conditions.
The 2019 season ended with yet another dominant win in the 12 Stunden race at Roggwil. Again, he was both the best rookie and the youngest driver in the whole field. During his debut endurance race, Martin hour after hour was breaking the lap record while showing excellent stamina & consistency! At the end he finished with a best lap over a second faster than the fastest lap of his competitors.
Never afraid to face a challenge, for 2020 Martin is making the step up to the Junior 100 category. He will be just 11, one year too young for that! The reason behind this decision? He showed surprising speed in the bigger and more powerful kart during testing and we, along with many observers believe that this category is more suitable for his driving style. Martin isn’t afraid of the competition, we all think he will progress faster in the harder competition of the upper class.
Karting is one of the most attractive and intense sports in the world. These little racing machines produce unbelievable cornering speeds and close racing. To be successful in this sport one needs a wide-ranging set of skills.
First of all, a sharp brain to be able to make split-second decisions, to predict the unpredictable, and avoid the unavoidable. Then excellent physical conditioning to be able to endure the very high g-forces and stresses. Followed by a natural feeling for the kart in addition to technical knowledge,and at the end all of this should be processed by a cool analytical brain to make the right setup adjustments.
Martin is not only a driver but a racing fan. Despite his age he already knows a lot about the history of the sport. Ayrton Senna is his big hero!
Martin is not only a driver but a racing fan. Despite his age he already knows a lot about the history of the sport. Ayrton Senna is his big hero!
The kart champion is required to be not only a complete sportsman but also a highly developed personality at this very young age! A tireless pursuit of improvement in all areas is what you need to gain the ultimate edge in kart racing.
One thing is for sure. Martin hates losing with a passion! This is motivating him to pursue improvement in all the small areas of his craft until his goal of winning is achieved.
He likes to watch documentaries about racing heroes, as well as reading the stories & anecdotes with them.
Martin Stoyanov has been already very successful in karting but also at school. His dedication to schoolwork was the reason the family bought him his first kart in the first place.
With his success, smart looks and intelligence Martin can be of great influence to his fellow youngsters and therefore a great ambassador for any brand that would like to support him on his road to the top.
If you like to be part of this exciting journey in excellence & dedication, please contact us and we can discuss how we can help each other grow & win!
Martin is a very much hands-on person, outgoing and very friendly.
Here he is helping his mechanic friends.
Case Studies
Scott Dixon – The 5-time IndyCar champion isn’t coming from a rich background. He scraped his way through Formula Ford on a tight budget and won all but one race as the youngest driver in the field. It was clear he had the talent to succeed outside Australia and New Zealand, but he and his sponsors didn’t have the means. So, what did they do? His main sponsor suggested that they would found an investment company where Scott’s career to be the only investment asset. A group of Kiwi businessmen took shares in the company and thus funded Scott’s career. After Dixon duly won Indy Lights, he was taken in IndyCar, won his third race and won the championship in his third attempt.
The Kiwi businessmen got a very nice ROI and continued running the scheme for other Kiwi racing talent including saving the career of WEC champion Brandon Hartley and Jaguar’s Formula E title favorite Mitch Evans.
Such private structures have been put for the careers of many drivers. Usually, it starts with patronage and then grows into a full-blown investment that is being run like a business.
They’re spotting the right asset(talent), invest in them, manage their career and return a profit. Just like in venture capital, only that you don’t need to spend your days in a board room.
Snake vs Mongoose – Inspiring generations of kids to dream about racing. The drag racer Tom “The Mongoose” McEwen was very adept in marketing. He had no trouble pursuing Mattel that young boys not only liked to play with cars but above all they loved racing them! He got on-board his arch-rival Don “The Snake” Prudhomme and Mattel created around them an all American marketing campaign focused on their drag racing rivalry with their brand Hot Wheels. This campaign made Hot Wheels a household brand name, a kid favorite for generations. The rivalry was even made into a Hollywood movie in 2013.
This proves that racing is capable of grabbing the attention of kids and smart marketers can exploit this to create multi-generational brands.
Mario Kart – The proof that kids adore karting! Super Mario was the most successful gaming franchise for a very long time, it had a great variety of characters around Mario and lots of different styles of games. But the most successful of them all is Mario Kart. Nintendo had sold over 100 mln copies of Mario Kart and continues to sell more and more as a mobile game.
Generations of kids have grown up with Mario Kart. It’s so popular that nowadays you can rent Mario Kart and drive it on the streets of Tokyo. In 2019 the latest edition of Mario Kart ranked as #2 in Apple’s App Store in all of games!
Karting is very relatable to all kids because it’s an achievable dream for them. Is there a cooler toy than a go-kart? Even a new bike or phone isn’t as cool! As a karting champion, Martin can grab the attention of his age demographic extremely easily.
Targeted Business Networking – Motor racing has the image of innovation, high technology, professionalism, quality, bravery and speed of execution. These are all qualities that every company would like to be associated with, but these qualities are also attracting a certain type of fan base. Motor racing attracts a very affluent, very technical and highly educated fan base. These are the people you’ll meet in the pits and these are their sponsors, patrons or just guests.
This is a direct quote from a recent deal between Amazon Web Services, ClowdStrike and SRO(the company behind most of GT racing):
At these events, CrowdStrike and AWS executives participate both in cybersecurity dialogue with invited guests, and in on-track competition.
“CrowdStrike is proud to expand our commitment to SRO and GT World Challenge Powered by AWS for the 2020 season,” said George Kurtz, co-founder and CEO of CrowdStrike and driver in GTWC America.
“The business-to-business opportunities which GT World Challenge provide are valuable assets to our company: networking with high-level thought leaders and influencers that SRO America offers.
“We are pleased with the platform that racing provides CrowdStrike to highlight our best-in-class services to guests and competitors alike.
“This increased level of participation for 2020 will benefit entrants, stakeholders and fans, as well as heightening our anticipation for the coming season.”
Modern motorsport isn’t running on advertising money as much as it runs on B2B marketing money. Companies are involved in it for B2B reasons. The teams are sponsored because they are enabling a connection at a more human level between their corporate guests/sponsors. The teams are providing the hospitality, the sport provides the passion and emotions… and this mix makes for more than just a professional connection. They make for strong business deals built on the common values of professionalism & trust.
By sponsoring or just by being guests of Martin we can help you with matchmaking your business with the business of other members of the racing paddocks. We can help you get introduced to individuals that are from interest for you and your business.
Most of the kids in the European karting scene are either coming from very affluent families or they’re coming with very affluent sponsors. For the sponsors, it is much more lucrative and profitable to use their sponsorship as B2B networking opportunity instead of using it just to gain brand exposure. And that’s the lifeblood of modern racing. High-speed networking.
Get in touch with us to learn more about how we can help your business grow.
Marti and His Teammate Ivan Tochev Triumph in the 2-Hour Endurance Race at the Magny-Cours Circuit in France
The young racing duo of Marti and Vanko achieved outstanding success in the intense 2-hour endurance race with FunBoost cars, claiming first place. Despite strong competition and numerous challenges during the race, the Bulgarian team managed to finish with a convincing lead, leaving their rivals [...]
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Pole, Win & Fastest Lap After Recovery at Magny-Cours for Fun Boost Endurance Race!
This past weekend, Marti and fellow young Bulgarian driver Ivan Tochev from Mirafiori Team and BMW Club Bulgaria triumphed in the 2-hour Fun Boost endurance race at the Magny-Cours circuit! For Marti, this marked his second participation in the race, following his podium debut [...]
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Help Marti in his career and win a DTM VIP weekend or a lap with his racing car!
Martin Stoyanov is one of the most talented young Bulgarian drivers. After a successful career in karting at the age of just 12, Martin shifts his focus and debuts in motor racing. His first notable achievement is a 3rd place podium finish in only [...]